CEO of Urban Addiction &
Label Manager of Hussch Boy Productions
Missy: Who is Amber Craft and where are you from?
Amber: First and foremost I am a a single mother from the suburbs of the Nasty Nati otherwise known as Cincinnati, Ohio. I moved to Florida 6 years ago with one thing on my mind, to become successful. I will do anything to reach that goal; work long hours, make financial sacrifices, move across the country, and take risks that the average bear wont. I am the CEO and Lead Publicist for Urban Addiction Group. I’m also the General Manager for the newest uprising Florida based independent record label, Hussch Boy Productions.
Missy: Tell us about Urban Addiction and the role you play with Hussch Boy Productions.
Amber: Urban Addiction is a Florida Based entertainment liaison opening the doors for people trying to get recognized in the ent business. We create and implement developmental tactics, marketing & promotional campaigns, and we provide innovative public relations for artists, djs, models, urban businesses, and more.
I am the EVERYTHING at Hussch Boy Productions, properly labeled, the General Manager. I do everything including developing and marketing the artists’ entire projects. Developing consists of taking their completed work and preparing to release it. Marketing consists of releasing the projects, and executing the plan from that point on. What we’re doing is working. Nothing just happened, it was planned carefully from the core and then executed as a force. There’s a lot of things involved and every detail to me is crucial. I trust the people I chose for every project and together we are setting standards for indie labels and making history.
Missy: Last year was a very exciting year for Hussch Boy and Urban Addiction. What do we have to look forward to this year?
Amber: Starting off 2012 with a BANG, Urban Addiction has added new employees and few remarkable artists to the roster. The clientele that I have right now is simply a blessing. I believe in every artist that Im working! I’m so excited to see not only where my company goes this year, but Im very excited to see where my clients’ careers go this year! As far as Hussch Boy, its just a matter of time before the rest of the world gets a dose of the radiant rays that our backyards have been soaking up for months now. I’ve never been one to brag, but all that I can say is #PayAttention & #WatchMeWork.
Missy: Who or what inspires you?
Amber: People always ask me who or what inspires me. You think I would say another person or a legendary publicist? But the truth is, no one inspires me the way I inspire myself. I believe in myself, my visions, and my innovative ways of doing things. Everyday I wake up blessed and excited to see what I can make shake, and who’s career I believe I can take to the next level. My clientele play a big role in that inspiration .After all, they have to give me something to work with.
Missy: I just have to throw this one in real quick lol. Amber of Urban Addiction and Missy “myself” of GrindTIME Magazine are two different people and no we are not sisters. But I do look up to Amber and her hard work in the industry so I just wanted to say I take it as a complement every time some one mistakes me for you
Amber: LMAO, girl, it’s a blessing to be able to come together with other females like yourself, and be able to work together instead of against each other. We do need signs that say I AM AMBER and NOT MISSY, vice versa, lol.
Missy: Have you found it difficult being a female in the music industry?
Amber: This is one thing I look at differently than most females in the industry. Hell NO I don’t think it’s difficult for females in this industry, well it’s not for me, I think it’s an advantage. Matter fact, I know it’s an advantage. I’ve always been one to respectably get what I want. I will say, getting to that point of being respected was a process, but my work speaks for itself and I got there rather fast because of my ambition.
Missy: Whats the “Grind” mean to you?
Amber: The “Grind” to me means productively working your a** off to achieve a goal – blood, sweat, tears, trials and tribulations.
If you haven’t experienced those – you’re not grinding.
Missy: Any final words or shout outs?
Amber: I want to give a s/o to GOD 1st and foremost, the kids who have parents in the entertainment industry, and anyone who is part of my team. The list would be about 5 pages, but everyone knows who they are. I appreciate every single one of you. Team work makes the dream work.
Thank you Missy for this opportunity! – Sorry I talked so much, lol. #WhatsNew